It takes more than a for sale sign in the yard or an MLS listing to sell a property. I enthusiastically recommend Lois Fein as a highly skilled, creative, professional realtor.  If you are trying to sell a condo or home in Northern New Jersey, you will not find another person who will work harder for you.  She gets the job done using her experience, dedication and a great eye for detail.  In today’s market, a home will not sell itself and in my case, it was a bigger challenge. The condo was vacant, I live out of state and this particular property had received some inaccurate press that just made a bad situation worse.  For 2 years it sat empty with little traffic, two failed offers and a huge lack of communication between the previous realtor and me.  It was obvious to me when I popped in for an unannounced visit and found a very dirty apartment filled with fruit flies, streaked windows and dust everywhere, that I had the wrong realtor. 

     So out of desperation I searched the internet and luckily found Lois.  I read a testimonial about her and now I write my own unsolicited story to anyone who will read this.  I hired Lois in September, 2009. We sold the condo in January, 2010 – less than 90 days later.  As an out of town owner, I had to rely on Lois to recommend and then coordinate all repairs, taking cost into account and getting the jobs done fast and correct.  After the mini face lift she had done to the condo, she had a professional photographer take high resolution photos.  If only I had the before and after pictures of what my prior realtor was putting out compared to these breathtaking professional, magazine quality photos prepared by Sotheby’s.  Lois recommended virtual staging vs. actual staging which saved me thousands of dollars. Other realtors don’t even know about this process.

      Lois is very frugal and creative with her clients’ money.  Other realtors who I interviewed tried to talk me into spending lots of money on items that I did not feel would be noticed.  Lois has the eye to see the potential and the skill to market your property rather than relying on the property to sell itself. 

     Once we prepared the condo for sale, even in this terrible economy, we had lots of interest right away.  A bonofide offer came in less than 2 months.  Lois also proved to be a savvy negotiator.  Lois knew all the necessary real estate rules as well as information about the Roc Harbour rules. I think I would have lost the sale without her expertise.

     The only way I can truly thank her for all that she has done for my family is to tell the world that not all realtors are the same.  She was honest and didn’t try to over inflate the value of the property to persuade me to sign.  In fact, she encouraged me to take the time and read the contract and ask her questions before we took the next step.  When you hire Lois Fein it’s a partnership.  She treats you as if you were a long time friend.  You will feel like her only client even knowing that there are many others. To get the job done right, call Lois Fein.  You will be glad you did.

Veronica Ferretti Byng

Roc Harbour, North Bergen, NJ

Virginia Beach, VA

January 2010